AMERICAN NEEDLE & NOVELTY
American Needle and Novelty is a manufacturer of high-quality headwear and apparel, known for its emphasis on style, comfort, and craftsmanship. The company collaborates with a diverse range of clients, including Molson Coors, the NHL, Coca-Cola, the U.S. National Parks, and various music groups inducted into the Rock & Roll Hall of Fame.
the project
Designed a collection of apparel graphics for the Rock & Roll Hall of Fame, with a focus on hipster and boho aesthetics. Created multiple concepts featuring requested visual motifs such as mushrooms, butterflies, eagles, tigers, skulls, and lightning bolts to reflect themes commonly associated with rock culture and artistic expression. Paired graphics with complementary typography to enhance the overall design.
