The Long Short Road
The original logo was designed through Canva, resulting in an impersonal feel.
The goal of the logo redesign is to tell the story of the long short road; winding and challenging to cross, but worth it in the end. The logo should feel warm and friendly to reflect the hope at the end of the road rather than the possibly rough and temporarily unpleasant feel of the road itself.
The Organization
The Long Short Road is a mental health non-profit organization, specializing in suicide prevention education and mental health awareness workshops. They are also involved with stigma reduction work, developing mental health support groups in religious Jewish Communities, and are building a therapy subsidy program for individuals who can’t afford therapy.
Behind The Name
The name, The Long Short Road, comes from a parable in Chassidic philosophy that tells about a short long road and a long short road. A short long road is a road that appears easier and less complicated, but ends up being more difficult in the long run. The long short road is a road that appears challenging and treacherous, but ends up easier and more fulfilling. This is reflected in mental health recovery and healing because taking shortcuts —or the easy road— doesn't really work in the long run. Taking the time to work through problems seems scary at the beginning, but allows you to truly achieve your goals.
Behind The Design
The original design (shown below) had a very specific desert theme to it. The new design utilizes the winding-road-through-a-landscape theme from the original logo, but focuses more on the imagery that a seemingly difficult journey would have than a specific place where the journey would occur. I included mountains for the road to travel through to symbolize the seemingly long and complicated journey, and included a sun just peaking out from behind the mountains to symbolize the fulfilling goal at the end of the road.
I chose this typeface because it gives the feeling of a storybook title, which symbolizes the opening of a new chapter in one’s story. The round quality of the letters keep the calm, hopeful, and friendly feel from the brief.
