The Starch Boys
The Starch Boys is a family-owned business operating from their potato farm. In addition to cultivating and selling fresh potatoes, the family produces and sells homemade potato chips and hand-cut French fries, continuing traditions that have been passed down through the generations.
Project
The goal of this project was to craft a playful and distinctive visual identity that captures the brand’s quirky personality. Drawing inspiration from vintage design elements, the identity reflects The Starch Boys’ rich heritage and time-honored recipes, blending nostalgia with a fresh, approachable feel.
